Friday, November 14, 2014

Whose fault is scientific miscommunication? A brief rant on a simple question and it’s complicated answer.

      As Americans, it seems the trend is to encourage everyone to validate themselves professionally with personal details.  Politicians are sold to us or criticized based on their personal lives: they are fathers, family men, a strong woman, successful minority, religious, non-religious, get involved with secretaries etc.  However, this seems to also be a trend in science, and I think this may be hurting our ability to relate to the public at large.  There are sociological reasons people trust other people with similar backgrounds to them.  By looking down on people for being not well educated, religious, or not believing our science, we do no good but cause them to feel alienated.  People who are not atheist or liberals may feel unwelcome, afraid to voice their opinions, or worse, judged and looked down on.  I know some people were shaken by the media’s and publics perception of us, but we need to take some responsibility for that.  We are at fault for those perceptions, and our relationship with the public.  It is not just the public’s stupidity that causes these problems, it is our fault too, and it is also our problem.
     In schools, children are not always taught the research process, leading to a lack of understanding of the process of research is adulthood.  If they don’t understand the process, why on earth do we expect them to blindly believe the outcome and data?  Will full ignorance is one thing (see any political conversation on climate change – I am not talking about sticking your head in the sand) but people are allowed to think differently about topics than we do.  When people aren’t scientifically trained, they don’t understand that what we know constantly changing.   We are made painfully aware of how much we don’t know, and how much what we do know can change with new studies. As scientists we are used to that, and repeatably exposed to this in our education and research.

[Found at http://www.phdcomics.com/comics/archive.php?comicid=374]


          The average Joe isn't educated in this field, and does not understand why this happens.  If people are not experienced in the research process, it is very reasonable for them to be confused when the entire scientific basis of what they should be feeding themselves is completely changes.  This creates some mistrust from the public, where scientists see no issue.  The media may also play a role in this, but the truth is elucidating an idea through research takes years.  How long can it take to do a research project and write it up,  much less the number of papers and research trials it takes to actually figure out what is going on.  The media and the public don’t have the patience or the time to wait ten years if our research effects their lives to get the full story or picture, and that is understandable.  Sometimes, the idea is never completely elucidated, but just gets more complicated.  The public doesn’t understand that side of research, so those that do understand that could get more involved in public outreach about not just their own research, but the process in general.
As scientists, sometimes we are sending the wrong message.  If you look at my previous post, the scientist who is disputing flu vaccinations is very well educated.  He is causing a ruckus in a totally different field, but he is an educated person who is a semi-related field.  Just today, NPR aired a story not about the Rosetta launch, but what one of the scientists was wearing.
View image on Twitter
[http://www.npr.org/blogs/thetwo-way/2014/11/14/364083954/shirtstorm-leads-to-apology-from-european-space-scientist?utm_medium=RSS&utm_campaign=news]
  How do we expect to be perceived when the interviewed scientist for the Rosetta success was wearing a completely inappropriate shirt on television?  There is a reason that scientists are perceived the way they are, and as an individual we may feel we haven’t earned that, but we need to be constantly trying to improve.  We need to accept responsibility for our part of scientific miscommunications, not try to put all the blame on the media trying to seek attention, or on the public’s perceived stupidity.  We are all in this together.  
                There is danger for educated scientists to fall into this exact blame game:  The public is stupid and trusts inappropriate sources.  The media just wants to get hits and likes.  It’s not that simple, it is a complex and nuanced problem.  Yes society is changing, and some of it seems depressingly permanent and for the worse.  But as scientists, I think instead of focusing on what everybody else is doing wrong, or how the media spins stories, we need to focus on improving ourselves.  That is the only thing we have control over, how we behave and try to grow, and I think that is what this class is aimed at doing.  Not on how the media behaves, not on what the public perceives to be important or is willing to believe, but on how what we do and how we act can influence that.  I think we lose sight of our role in this, that we are not alone, but that we cannot do it alone and are not supposed to.  
               Everyone in this class will go into different fields, and as much as academia trains you for academia, it's ok that the majority of grad students will not end up in academia.  There are so many roles to play.  As an individual we can’t do the research we think is going to change the world, write papers and grants to continue to pursue that research, teach courses, educate minds and serve as a mentor, educate the public, educate the young, have an impact on policy, tell your story through the media, and change the world.  It is not going to happen!  In my opinion, you find the niche in this process that you feel you do the most good in, and you continue to work with other scientists, researchers, media, and public figures in order to change things for the better.  
             The topics this week in our conversations in scientific communications were somewhat dark and depressing on the outlook for the future of our society.  I think it is easy to get caught up in the negative, and feel like we can’t change anything.  While it is important to continue to grow and better ourselves, we need to remember as bleak as things may look, we are not in this alone.  Science is all about “standing on the shoulders of giants”.  In research, you are basing your experiments on others work, and the knowledge you use is the product of thousands of years and probably millions of people’s effort.  In my mind, it will not be one person who finds the cure to cancer, because that cure will be based off of the knowledge put out by so many minds.  When communicating with the public,               I think we need a reminder: you cannot change the world on your own, you are not alone, and that as powerless as we may feel individually, as a group we can change science and the way people live their lives for the better.  But to do so, we need to stop playing the blame game, and step up to improve ourselves.

I tried to keep this brief, but as per usual I am long winded.  Here are some links to stimulate discussion and may peak your interest in some of these topics!


3 comments:

  1. It is too bad that scientists are focused only on those sources that have the similar scientific backgrounds to that which they believe or have. This is a way in which scientists may not be branching out to look at the picture as a whole as much as they should. Also it can lead to scientists being narrow minded in their findings and research that they conduct. It would be good for scientists to branch out beyond just their own discipline, which some scientists already do. It would be good for all scientists to do this though. Scientific findings that use multiple disciplines can impact more people and have a stronger basis, depending on what it is.
    -Jason Phelps

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  2. This is the sad reality of the lack in communication between scientists and the community. I think the only way to interest people in science is to make it fun and at a level they can understand. As scientists publishing our work is not enough when the majority does not have access to or read journal articles just for fun. So how does the public access science? Mostly the internet these days but occasionally there are other ways to interest the public. My favorite way to gain some public interest is through community outreach. Utah State has a great program called Science Unwrapped which is geared toward families. This event also has some fun demonstrations and activities afterwards for families to enjoy and really this is the best way to interest people in science, especially children. As a scientist, I do think there should be more programs like Science Unwrapped and that we should feel responsible for the lack of community interest in science. If we want the public to understand science and care about what science does, they need to be interested in it and it is part of our commitment as scientists to make it interesting for them.

    Link to Science Unwrapped:
    http://www.usu.edu/unwrapped/

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  3. The original blog post was by Jocelyn Cuthbert -Sorry!

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